This post is about my adventures as a guinea pig in the publishing industry's
new push into digital book marketing.
Let me begin by reminding you this is my first book, and thus I had only ignorant and TV-inspired notions about the book-publishing experience. Among the many myths of authorship I have so far had slashed:
a) Every author gets a fabulous book party, a la Carrie on "Sex and the City."
b) Every author gets a national book tour consisting of stops in places like Columbus and Boulder at which said author trundles from local public radio station to dusty bookstore to read from her work and sign copies for adoring crowds of senior citizens.
c) Every author is an authority on how well (or not) her books are selling.
The virtual campaign for my book took me by surprise. The traditional publicity campaign I had vaguely been expecting was tossed aside by Collins, my imprint, which decided to go
new age. This involved launching what I have to admit is
a spectacular web site , complete with really cool if somewhat baffling bells and whistles (like
e-cards featuring pictures of cemeteries I visited). E-ads for my book appear on mediabistro.com and bookseller sites.
More importantly, Collins' newly hired online marketing chief, Felicia Sullivan, blasted copies of my book to the murky but apparently vast network of bloggers who write about books.
Look, it's weird enough to have a book reviewed. As a journalist, I am on the whole far more comfortable writing about than being the subject. I've been pretty relieved at the niceness of the
reviews, but still, it's weird.
It's really, really weird when the blogger reviewer admits he has never read your book. And instead writes about how your publishing house is trying to get him to review my book. And when most of the review is about your author photo.
Last week, during my daily Google sweep for
new mentions of my book, I found a blog posting titled,
"Review of a Free Book I Got." The blogger gloats about receiving said free copy of my book, and gleefully proceeds to take my imprint to task for its naked play for free PR in the sacred blogosphere. He discourses on my author photo, and my tragically missed career as a "Sears, or maybe Nordstrom" lingerie model.
He divines my pub's real reason for the gift--a gushing blurb, which he nails: "Cullen's seminal work is both a pleasure and a delight to read and will inspire readers for decades to come." (Hey, I'd use that.) What's more, his posting attracted attention from
other book bloggers, who piled on about "flogging vs. blogging."
Once I got over the weirdness--and the hiccups from laughing--I grew fascinated by this teeming, cantankerous, often talented world of book bloggers. I don't know how many are out there (do you? please tell me), but considering Technorati figures there are 50 million-plus blogs out there, I'm guessing those devoted to books are in the thousands at least.
Book publishers like mine are only beginning to discover them, but it seems the economics of the industry are such that it can't lose by embracing them. The hug is received rather more warily by the bloggers, who started their online reviews as labors of love (and, really, what's more of a labor of love than a book blog), and who must now wring their hands about their integrity as critical readers vs. swag recipient.